BBDO Group
7 Derbenevskaya nab., Moscow, Russia
3400 m²
Project group:
Boris Voskoboynikov, Maria Akhremenkova, Dmitry Ovcharov, Viktor Kolupaev, Olga Ivleva-Neuter, Maxim Frolov, Margarita Kornienko, Maria Nasonova, Sergey Kurepin
Implemented, 2013

The advertising agency occupies four floors of the former cotton-printing industrial building. Upon the zoning, the first floor was allocated to the representative functions, and the other three floors were occupied by the company employees. The space of the first floor is organized as a sculptured object complex in shape and transformable in length, which flows from one room to another, turning into a reception desk here and into a bar counter there; suddenly increasing in size or shrinking to a minimum; opening the passages here, then blocking the way there. The object separates the traffic (employees to the left, visitors to the right). It is easy for navigation - it literally directs the visitors to a room that can be compared to the agency's living room, which is the center of social life: the private or individual rooms are designated for meetings with clients and guests, while the open space is used for conduction of seminars and presentations, projects discussions, arrangement of parties and just for having lunch. A red object dominates in the white space, which still does not become a neutral shell for that object: the ceiling pulsates with the volumes of the cubic shaped lamps, the wall is accentuated by the corners of protruding shelves. The details interact with each other and saturate the atmosphere with motion typical for a creative agency.

Alexey Knyazev
107078, Moscow
Sadovaya-Chernogryazskaya 8, bld. 8
Vox architects